Business is being redefined from a transactional relationship between people into a more nuanced, tangled relationship between humans and the automated systems and devices they use to engage the world. Heightened demands for context, convenience and control in all customer interactions require companies to re-evaluate how they provide contextually relevant experiences for their customers.

In our 2019 Trends in Customer Experience & Commerce preview report, we examine six trends impacting customer experience and commerce for the next year. We rate each trend as having either a low, medium or high impact, provide recommendations for players in the market, and predict who the winners and losers will be in the changing customer experience and commerce landscape.

Download this complimentary report excerpt for a full analysis on the following two trends:

  • Experiences Will Drive Paradigm Shift to Contextual Commerce
  • A 360-Degree View of the Customer Will Finally Take Shape