451 Research

Dropbox and Salesforce are deepening their partnership to support unified content access in marketing and commerce workflows. The first stage will be integration between Dropbox and Salesforce's Commerce and Marketing Cloud and Quip content productivity platform. The Commerce and Marketing Cloud is a logical point for an enriched extension considering Dropbox's recent push to drive value for creative roles in marketing, sales and design specifically. The integration will enable branded Dropbox folders for distributing assets internally and externally, managing rich media, and keeping content up to date. A second integration will bring access to Dropbox Files in Quip and vice versa. The companies also reference plans to bring Quip and Dropbox's collaborative content creation environment, Paper, closer together, leveraging Quip's Live Apps and task tracking features.

The partnership between two of the highest-growth SaaS platform providers of all time certainly makes sense in terms of the sheer number of shared users who will want to cloud-enable workflows and reduce silos in distributing content across channels. For its part, Salesforce lacks strong content management functionality; considering this move and a recent Google partnership, it seems enabling rich partner extensions will be its ongoing strategy. For Dropbox, the extension will add value for a core target audience, creative professionals, and support efforts to brand as a content-centric collaboration hub.

Melissa Incera

Associate Analyst

Melissa Incera is an Associate Analyst with 451 Research’s Workforce Productivity and Compliance team. Her research focuses on collaboration technologies, which spans file sync and share, modern content management, task and team management, and collaborative productivity applications.

Chris Marsh

Research Director

Chris Marsh sets the vision for and manages 451 Research's Workforce Productivity and Compliance practice. His own research focuses on workforce productivity software including the project, team, task, content and innovation management applications into which businesses are putting more of their data and workflows.

Sheryl Kingstone

Research Director

Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation.

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