Experiences, not products, will be the battleground of the future, and data plays a powerful role in improving the context of those experiences. Organizations can digitally transform their businesses to best attract, win, retain and support customers by leveraging the latest applications, analytics and infrastructure to deliver a differentiated experience that is not a luxury, but a necessity for survival.
In our “2018 Trends in Customer Experience & Commerce” report, we examine six trends impacting customer experience and commerce for the next twelve months. We rate each trend as having either a low, medium or high impact, provide recommendations for players in the market, and predict who the winners and losers will be in the changing customer experience and commerce landscape.
Download this complimentary report excerpt for a full analysis on the following two trends:
- Customer journeys will become the linchpin to orchestrate contextual experiences
- Dynamic content, intelligent automation and prescriptive insight will change the game for sales enablement technologies