Investors have already basically dismissed the impact so far of the global COVID-19 pandemic and accompanying recession, which stands as the sharpest economic downturn since World War II. Instead, they have been busy piling into the stocks of the companies they expect to profit from a snap-back in tech spending in the coming months.
That bullishness has pushed S&P's IT sector index up 16% so far this year, hitting its highest-ever level, according to S&P Global Market Intelligence. Much of the sector's record run can be traced back to investors' expectation of a clear 'V-shaped' recovery for tech. Their thinking goes something like this:
- IT spending in Q1-Q2 will be soft (perhaps historically soft) as businesses focus on the tech needed to meet the immediate demands of their remote workforce, such as collaboration software and security for distributed workers. (See a special 451 Research report on how vendors are positioning their offerings to help employees stay productive while working from home.)
- With the threat of COVID-19 receding and work 'normalizing,' IT spending in Q3-Q4 will get a big boost as companies catch up on projects they deferred because of the pandemic.
In 451 Research's just-published Voice of Customer: Macroeconomic Outlook, Corporate IT Spending, four of 10 respondents (41%) said they have less money to spend on IT in the second half of 2020 than they did in the coronavirus-scarred first half of the year. That's more than three times the 12% of respondents who indicated they had bigger budgets for technology products and services. It's hard to see a V-shaped recovery reflected in that bearish outlook.
Brenon Daly oversees the financial analysis of 451 Research's Market Insight and KnowledgeBase products, having covered more than a quarter-trillion dollars' worth of deal flow for both national publications and research firms.
Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.
Keith Dawson is a principal analyst in 451 Research's Customer Experience & Commerce practice, primarily covering marketing technology. Keith has been covering the intersection of communications and enterprise software for 25 years, mainly looking at how to influence and optimize the customer experience.