Modern experiential expectations for employees and customers and the need for greater business operational efficiencies are placing new demands around how content is generated, used and managed. We will examine how intelligence is redefining the content management landscape, catalyzing new intelligent content services and unlocking the value of unstructured data as key enablers in the future of work.

The nature of work is undergoing significant change, the pace of which will accelerate as transformative new ways to engage with content, data, information, and colleagues emerge within gradually more seamless workflows and immersive workspaces. Such experiences will deliver new productivity efficiencies and new levels of engagement to the end-user. Coupled, though, with a regulatory environment increasingly focusing on ensuring transparency around the transport of data, this will require a fundamental rethinking of content strategies and the technologies shepherding especially unstructured data.

As such, the content services landscape is amid a massive transition. In a push to move beyond ‘content management,’ vendors are focused on delivering new levels of agility, interoperability and contextualized approaches to protection, privacy and information delivery that free content assets from conventional consumption and storage models. The emergence of cloud native, more architecturally flexible newcomers is upending the old model of a self-contained content repository.

Newer tools prioritize placing content more closely within the context of business workflows facilitated by organic and inorganic investments in machine learning capabilities, bringing automation to content operations and management; new insight around unstructured information; and more structure, actionability and utility within workflows to content assets themselves. These trends are causing new vendors and segments to emerge, creating new business value around content.

This Technology & Business Insight (TBI) report will explore some of the ways we expect existing segments in this space (e.g., content collaboration, information capture, digital asset management, information governance, content integration) will need to mature and evolve their value propositions to meet the new requirements of modern work execution. 

Reports like this TBI about smart content is based on a combination of our analysts' deep experience in the workforceplace productivity and compliance industry and current, detailed interviews with vendors and end users spanning a wide variety of vertical applications. The full report includes:

  • The Era of Smart Content: specifically examining the changing value across the content lifecycle
  • Areas of Disruption and Experimentation with Machine Learning: such as collaborative experience & workspaces, contract management and risk analysis, and intelligent content middleware

Let us know if you're interested in the full report!